Before choosing an explainer video style, there are some important questions to ask you. What do you hope to accomplish with the video? Who is the target audience? What is the production budget? What is the message you want to communicate to the audience? After you have nailed down the answers to these questions, it is now time to select a video style. There are a few video styles that you can use.
• 2D Animation
This is the most cost-effective style that you can use and still get your message across. The simplistic style of 2D animation allows the user to focus more on the subject matter than the video. In this style, the characters, background, and storyboard are all created in a 2D space with the use of perspective to give it the illusion of depth. This style mainly relies on the imagination of the creator; the only limit is you. The thing to remember though is that some subjects may require a human touch and using animation might take the seriousness out of the topic.2D animation is a great choice for start-ups with a small budget and B2B and B2C companies.
• 2.5D Animation
This style combines 3D objects and 2D images to simulate a 3D environment. Now you have a professional motion graphics animation without the full expense of 3D animation. Plus the object layering gives the video a more fluid and sophisticated look. It is great for companies that cannot afford full 3D.
• 3D Animation Videos
This involves using a 3D dimensional space to animate objects. This is useful for showcasing products that are hard to film in live action or products that are still in development. Care Logistic Services explainer video is a beautiful example of how to use 3D to make explainer videos.3D animation videos are useful for companies looking to brand as tech savvy or modern firms.
• Whiteboard Animation Videos
This was the most preferred type of animated explainer video for years. It is drawing sequential texts and images on board to convey your message. It draws you in as the story is illustrated from nothing, right in front of you, start to finish. This has been successfully used by start-ups and online marketing communities to create memorable videos.
• Live Action Videos
Explanatory videos are not always animations. Live action videos are just as effective in communicating with your audience. They help create a bond with your customers. In a live-action video, everything is recorded on a video camera using real people for the filming and production process. It is almost similar to filming an ad. This style is especially useful in making testimonials that engage the audience and show people a human side to the company.
• Kinetic Typography
This style is simply using animated typography fonts to deliver the ideas in the video. Words communicate a lot. The video can deliver messages that inspire people in a creative way. Some of the best things about this style are its simplicity, affordability and short production time.
• Stop Motion Videos
Stop motion refers to a style of animation that seems to make physical objects move on their own. To achieve this effect, the object is moved along a small distance in each frame. When the frames are then played sequentially, the object appears to have moved. Movies and short films use this technique. Claymation is when stop motion is done using plasticine.
To create a video that strengthens your brand and promotes your business, it is important to understand all the various types of explainer videos.